portfolio
ONE DAY
One Day is a unique blend of an NGO, cooperative, and association. Their goal is to foster social cohesion - the sense of „WE“ and the energy that connects people in our fragmented society. One Day acts as both a catalyst and enabler for local communities and their shared passions. They are a new kind of marketing agency and cultural catalyst, with a profound social impact and a space for connection.
My role involved creating a presentation to raise awareness of their mission, as well as taking some steps in their social media presence through informational posts and event stories. Additionally, I designed a variety of merchandise for them with different designs.
SHOCKI
Conceptual work for educational purposes
This project was part of my second year at university. The task was to create a chocolate brand with a striking design. My concept for SHOCKI was: „Loud with Design. Loud with Fairtrade.“ The bold use of color blocking and eye-catching design generates strong attention, just as Fairtrade deserves. This project includes packaging design and a series of promotional image posters.
Top 2 Bottom
„Top To Bottom“ was a project for a trail company that specializes in shaping dirtbike trails. The concept, as the name suggests, reflects the flow from top to bottom—just like the jumps. The corporate design colors were also inspired by this concept, with blue representing the sky and green symbolizing the ground. This project encompasses the corporate identity, corporate design, merchandise, promotional materials, and the website.
MASSIMO
Conceptual work for educational purposes
During my studies, I had the opportunity to create a design for a modern pizzeria chain. For this project, I developed the corporate identity, menu, customer loyalty materials, packaging, a series of posters, and merchandise.
B7C
This project was for an IT company from Bavaria that needed a series of billboards to be displayed at a wakeboarding facility. The concept was based on this setting, with the theme: No backup, no protection, no pity, no rescue. The illustrations were also inspired by wakeboarding, featuring a helmet, someone drowning, and a life vest.
DIPLOMA
Conceptual work for educational purposes
This was my diploma project at the culmination of my studies. The theme was the founding of a patisserie. The task was to create an exceptional brand image. My concept was: „The Cherry on Top.“
The project encompassed the brand identity, packaging, customer loyalty initiatives, a B2B brochure, merchandise, a series of image posters, and a website.
MM ENGINEER
This project was about the founding of the heating contractor company Maxi Matschoss. The concept is based on the three elements of heating installation: water, heating, and gas. Accordingly, the three elements were represented using these concepts, with the initials MM depicted as heating pipes. This project included corporate design, corporate identity, print design, and merchandise design.
THEATER
SPIELEREI
For Theaterspielerei – a company founded by an actress and theater workshop leader – I created the full corporate identity, including a custom logo and various print and digital assets. The logo design features two stylized “E”s, symbolizing the classic comedy and tragedy masks, reflecting both her work on stage and as a teacher. This visual motif became the core branding element across all materials.
The result: a creative, expressive, and professional look that captures the spirit of theater and the unique personality behind the brand.
